In business, have you ever wanted to wave a magic wand and make all your problems go away? I certainly have, on several occasions, but miracles are often hard to come by! So what’s the next best thing?

In my experience, it is vital to take a “Hamlet Moment”. For those of you with short memories or young lives, it refers to the Hamlet ad on TV some years ago: when all had gone catastrophically wrong, the ‘hero’ simply sits back, lights his Hamlet and the serene music of Air on a G string suggests that all will be well in the future!

Now transpose that scene into today’s modern business circumstances - the hectic world of selling, dealing with irate customers, meeting your various deadlines, coping with staff problems...in fact a genuine lack of opportunity to do all that you want to do, but what are you really missing most? And the answer is not money, but time - time to sit back and really think, objectively, about your future and where your business is going. Because if you and your staff know in which direction you are heading and broadly what needs to be done to get there, you will find your every day battles much easier to cope with.

A mark of true leadership is the ability to recognise the moment when the odds are stacking up against your company and that even though you are trading successfully, you aren’t really going anywhere. Does that matter? For some, the response may well be no. But for many companies, standing still ultimately leads to failure, either because the staff get bored and go elsewhere, or else someone sees a business ripe for take-over and before you know it, you (the boss) are looking for new employment.

So how does one overcome this particular nightmare scenario? The first thing is to take time out to think, time for that “Hamlet Moment” – and you do need to think clearly, logically and objectively about where you are going and what you need to do to make the necessary changes – transformation is what many call it. Of course, it helps if you actually know where you are placed in relation to your own market and what is the art of the possible – then, you need to make a plan of how to get where you want to be. Questions will arise: “Have I sufficient money to finance my change programme? Have I the people and the expertise internally? If I go for outside help, where do I go? etc, etc.” This is where AugMentor comes in.

Once you’ve decided on a course of action, perhaps the biggest question is: Do you the CEO/MD have the requisite leadership skills to lead your company down the potentially challenging and inevitably bumpy path to increased profitability? Have you got the ability to get your staff to do what you want them to do because they want to do it? There are techniques introduced by AugMentor that will make you as the CEO/MD a better leader. Then, with the help of an AugMentor business partner, you will be supported in achieving your objectives. AugMentor acts as your guide: helping you to know yourself better, helping you to create a vision for the future, ensuring that your vision is well communicated, that you are building trust amongst your colleagues and finally, ensuring that you take effective action to make it all happen, just as though you had waved that magic wand!

The bottom line is simply this: talk to AugMentor and let us help you to help your company move confidently into the future.

Email James Short at: james.short@augmentor-uk.com
Tel. 07818 054645