Problem:

We started working with gentleman who he ran two businesses, one a tele-sales company and the other a new Energy and Environmental Services business. It quickly became clear that Philip had insufficient human resources to run both companies profitably. When he focussed on one business, the other suffered, and vice-versa. We completed a strategic analysis, which indicated that there was clear need to refine and further develop the overall business strategy, in order to achieve a very clear Vision for the future, the Objectives and Priorities (that were to facilitate achievement of the Vision) and the various Tasks that must be done by the different members of the Management team/s. And all of this had to be underpinned with credible financial projections (P&L, Balance Sheets and Cash Flow).

Actions:

• 
  Identified and subsequently implemented included:
  
  
• » Drafting a Strategic Overview
  » Agreeing Objectives (at least in the short to medium term)
  » Setting in place Roles and Responsibilities for Management team
  » Establishing a new set of Priorities
  » Defining clearly the companies respective “bespoke” products and services
  » Updating the Marketing Plan
  » Conducting a financial “balancing” exercise (specifically identifying funds for marketing, sales & administration)
  » Preparing a new combined Sales Plan
  » Developing Company briefings, and Company Presentations articulating key points from the Strategic Plan
  » Agreeing a Communications Strategy, including Promotional Seminars – including the hosting of a series of events to raise the company profile
• 
  Results:
  
  As a result of full consideration of the available information, the business owner wound up the tele-sales business and focussed entirely on the company that is now a developing and growing business offering Energy Management, Carbon Reduction and Sustainability services.
  
  Contact: info@AugMentor-uk.com